Investment & Fund Management
which was backed by the European Investment
Full Credential Description
Vivo Food, a Czech Republic-based company, faced the challenge of establishing a foothold in the competitive health food market with its unique line of organic protein bars. The inspiration for their product line emerged from a raw food fair, leading to the creation of a variety of food bars designed to promote a healthy lifestyle while retaining the nutritional benefits of their raw materials. However, to expand their operations and product offerings, they required financial support.
To address this need, Vivo Food secured an EU-guaranteed loan through Komer?nĂ banka, a major bank in the Czech Republic, which was backed by the European Investment Fund (EIF) under the Investment Plan for Europe. This financing was crucial for the company, enabling them to not only enhance their production capabilities but also to introduce new flavors to their product line, which currently includes seven different varieties.
The results of this tailored financial solution were significant. Vivo Food not only expanded its product range but also increased its market presence, making their bars available in drug stores and supermarkets across the Czech Republic. Additionally, the company demonstrated a commitment to environmental sustainability by using recyclable packaging and encouraging customers to return used packaging for a reward, further enhancing their brand's appeal in a market increasingly focused on health and environmental consciousness.