Investment & Fund Management

ContactLab, a technology and digital marketing company based in Italy, faced the challenge of standing out in a highly competitive digital marketing services sector. Founded in 1998 by Massimo Fubini, the company initially focused on web-based solutions for newsletter monitoring and customer engagement strategies. As market demands shifted towards more personalized digital marketing, ContactLab needed to adapt and enhance its offerings to meet these evolving needs.

To facilitate this growth, ContactLab received investment from the EIF-backed venture capital fund, P101. This partnership was not just about financial support; P101 also provided mentorship that was crucial for the company's development. They helped ContactLab establish a robust corporate governance structure, which included formalizing the management of human resources, financials, and internal processes. Following P101's guidance, ContactLab appointed experienced Board members who contributed valuable insights and a broader market perspective.

As a result of these strategic changes, ContactLab successfully oriented its services towards the fashion and luxury goods sectors, which were quick to adopt innovative marketing approaches. This pivot not only enhanced the company's market position but also allowed it to leverage its unique technology and skills effectively. The collaboration with P101 has been instrumental in ContactLab's growth, enabling it to thrive in a competitive landscape while delivering significant business results for its clients.