Professional Services
Professional Services Firm
Full Credential Description
The major footwear retailer faced significant challenges as pandemic shutdowns accelerated the growth of eCommerce, revealing that their performance in this area was lagging behind competitors. Specifically, their click-to-porch performance was an average of five days behind target, and nearly 100 stores were at risk of closure, indicating a pressing need to adapt to changing consumer demands.
To address these issues, a tailored solution was implemented through a Quickstrike assessment that focused on developing an omnichannel strategy. This strategy aimed to leverage physical stores for fulfilling eCommerce orders, processing returns, and converting store traffic into new customers. The approach included iterative scenario simulations to analyze the retailer's entire fulfillment network in relation to their inventory placement strategy. This granular analysis considered projected markdowns by SKU and evaluated the trade-offs between cost and speed of parcel delivery based on the distance from fulfillment centers to customers.
As a result of these strategic initiatives, the retailer achieved upwards of $80 million in savings, which included $80 million in profit from combined store sales and e-commerce fulfillment savings, along with over $10 million in annual operating cost savings. The collaboration with we not only helped define a clear strategy for growth but also established three key pillars for the retailer's future, ensuring that the necessary workstreams were clearly defined and supported by the team throughout the transition.