Investment & Fund Management

Founded in Greece in 2013, Pollfish provides a platform for publishers and app owners to monetize their content through market research surveys, moving beyond traditional advertisements. The company delivers surveys to millions of consumers worldwide via mobile apps and websites, allowing for massive distribution and the ability to target specific demographics. This approach not only yields faster results but is also significantly more cost-effective compared to traditional survey methods like phone calls or emails.

Pollfish's innovative solution includes customizable questionnaires with intuitive features, enabling users to select their target audience and receive real-time results. This advancement in data collection has transformed the way researchers understand their audience, utilizing advanced data science and algorithms to provide deeper insights into survey data and respondent profiles.

The company experienced rapid growth, expanding from four employees to 24 within a few years, with plans to nearly double its workforce in early 2018. A crucial factor in this growth was securing seed investment from PJ Tech Catalyst, a Greek venture capital fund backed by the European Investment Fund (EIF). This investment not only facilitated product development but also supported staffing, which John Papadakis, co-founder and CEO, credits as essential to Pollfish's existence and success. He notes the significant improvement in the Greek venture capital ecosystem, highlighting that opportunities are now emerging locally, which was not the case in the past.