Investment & Fund Management
a venture capital firm backed by the European Investment
Full Credential Description
Fidzup, a French company specializing in ICT, faced the challenge of converting in-store visitors into customers, as approximately 80% of store visitors typically do not make a purchase. To address this issue, Fidzup developed an innovative marketing platform that utilizes a combination of Wi-Fi and GPS technology to track customer behavior both inside and near retail locations. This technology enables businesses to gather valuable insights into customer interactions, measure the effectiveness of advertising campaigns, and assess changes in store layouts.
To support its growth, Fidzup initially received an EU grant that facilitated testing its business model in the US and UK markets. Following this, the company participated in an acceleration program that included sales tests and market studies, which helped refine its business model and technology. In 2016, Fidzup secured equity investment led by CapHorn Invest, a venture capital firm backed by the European Investment Fund (EIF). This investment was crucial for scaling the business, allowing Fidzup to expand its team significantly, adding around 25 employees during this period.
As a result of these efforts, Fidzup has built a growing portfolio of clients, including notable brands such as Galleries Lafayette, Timberland, Peugeot, and Mercedes. The company is now focused on further expansion, particularly in the US and UK markets, leveraging its innovative solutions to enhance the retail experience and drive sales.