Investment & Fund Management
guarantee from the European Investment
Full Credential Description
Trotter Holding International, based in the Netherlands, faced significant challenges in expanding its business due to a lack of liquidity. As the first company in Holland to utilize industrialized billboards for mobile outdoor advertising, Trotter required financial support to enter new markets and implement additional research and development projects.
To address these niche issues, Trotter secured a working capital loan from ABN AMRO, which was backed by a 50% guarantee from the European Investment Fund (EIF) under the Risk Sharing Instrument (RSI). This financial support was crucial for Trotter, enabling the company to overcome its liquidity constraints and pursue its growth ambitions.
As a result of this tailored solution, Trotter was able to initiate its expansion plans, which included entering new markets and enhancing its product offerings. The RSI guarantee not only complemented existing national research promotion schemes in the Netherlands but also facilitated faster growth for Trotter, allowing the company to solidify its position in the competitive outdoor advertising market.