Investment & Fund Management
Myey initially relied on personal
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Myey Flores-Moens, the founder of Theo and Brom, faced significant challenges when starting her chocolate business in Belgium after moving from the Philippines. The primary niche issue was the difficulty in securing support and belief in her unique concept of combining Belgian chocolate-making expertise with traditional Philippine chocolate delicacies, specifically tableya. This product, which evokes nostalgia for expatriate Filipinos, required not only a good chocolate-maker but also a cacao consultant who shared her commitment to sustainability.
To address these challenges, Myey focused on building partnerships with cacao farmers in the Philippines, paying them three times the bulk market price to ensure sustainable development and a positive impact on their communities. Additionally, she outsourced packaging to a local social workplace, further supporting employment in her area. Financially, Myey initially relied on personal funds from her husband but quickly sought additional financing to scale production. This need was met through an EU-guaranteed loan from microStart, backed by the European Investment Fund (EIF) under the Investment Plan for Europe.
As a result of these tailored solutions, Theo and Brom successfully launched its products, with a new line introduced for family gatherings during Christmas 2019. Myey's journey not only highlights her resilience as a female entrepreneur with an immigrant background but also her commitment to championing female entrepreneurship. The business is now thriving, demonstrating the effectiveness of her strategic partnerships and sustainable practices in overcoming initial hurdles.