Investment Attraction

musicMagpie, a leader in the re-commerce of consumer technology, faced a significant challenge with its Smart Drop Kiosks deployed in Asda stores across the UK. The kiosks allow customers to trade in their mobile devices conveniently, but the process relied heavily on manual assessments for device valuation, leading to inconsistencies and potential inaccuracies in the payments customers received. The company aimed to enhance the automatic valuation process by integrating AI and machine learning technologies, which would reduce the dependency on manual assessments and improve the consistency of device grading.

To address this challenge, musicMagpie sought collaboration with local SMEs and academia through a series of innovation workshops organized by Innovate Manchester. The workshops provided a platform for SMEs to propose tailored solutions that could improve the kiosk valuation process. The goal was to implement a more efficient and accurate valuation system that could eventually be expanded to other product lines within musicMagpie's offerings.

The expected outcome of this initiative is a streamlined valuation process that not only enhances customer satisfaction by ensuring fair payments but also contributes to the company's sustainability goals by reducing e-waste. By leveraging advanced technologies, musicMagpie aims to solidify its position in the market while promoting environmentally responsible practices in the consumer technology sector.