Investment Attraction

**Case Study - Australian Tech Company SafetyCulture Chooses Manchester for EMEA Growth**

SafetyCulture, an Australian tech giant, initially selected Manchester as its EMEA hub in 2016. The company faced challenges in scaling its operations across Europe, necessitating a strategic location that could support its growth ambitions. In February 2024, SafetyCulture made a significant move by relocating to its largest office in Manchester to date, which was a crucial step in addressing its need for a more expansive and efficient operational base.

The tailored solution involved not only the relocation to a larger office space but also leveraging Manchester's vibrant tech ecosystem, which provided access to a skilled workforce and a supportive business environment. This strategic decision was aimed at enhancing SafetyCulture's capacity to serve its European clients more effectively.

As a result of this move, SafetyCulture experienced substantial growth in its operations within the EMEA region. The new office allowed the company to increase its workforce significantly, thereby improving its service delivery and operational efficiency. This expansion not only solidified SafetyCulture's presence in Manchester but also contributed to the local economy by creating new jobs and fostering innovation within the tech sector.