Investment Attraction

Zally, a Manchester-based deep tech start-up founded in 2022, addresses a critical issue in the e-commerce sector: the significant revenue loss attributed to password friction and user identity obscurity. Founder Patrick Smith's motivation stemmed from personal experiences with password management challenges, particularly during his father's struggle with dementia. This realization highlighted the urgent need for a password-free authentication solution, prompting Smith to create Zally with the vision of transforming how online businesses authenticate their customers.

To tackle these niche issues, Zally has developed a technology that enables a password-free world, aiming to enhance customer authentication for e-commerce businesses globally. The company has already participated in the Greater Manchester Digital Security Hub (DiSH) accelerator program, which has provided valuable resources and support, contributing to Zally's growth. The accelerator, supported by various local institutions, has positioned Zally to leverage the thriving tech ecosystem in Greater Manchester, which is home to numerous government security agencies and a rapidly growing cyber sector.

With recent angel investments, Zally is poised for significant expansion. The funding will be allocated towards talent acquisition, product development, and refining their go-to-market strategy. This strategic focus aims to enhance Zally's value proposition and facilitate remarkable growth. The company plans to double its team size within the next year, hiring skilled individuals in sales, marketing, and support to ensure they can scale their SaaS offerings effectively.

Zally's partnership with local initiatives, such as the Manchester Tech Festival, further exemplifies their commitment to engaging with the tech community and building meaningful connections. This collaboration not only helps in showcasing their innovative solutions but also serves as a recruitment avenue for attracting top talent. Looking ahead, Zally is set to unveil its password-killing technology in 2024, with aspirations to establish itself as a leading player in the tech landscape of Manchester and beyond.