Investment Attraction
Invest in Manchester
Full Credential Description
The Real Birth Company, led by Founder and CEO Zoe Wright, addresses significant challenges in the prenatal education and maternity sector, particularly in providing equitable access to midwifery training and resources for NHS maternity hospitals. One of the niche issues they faced was the need for more personalized and accessible educational materials for diverse birthing communities, including those who require information in multiple languages and formats. To tackle this, the company developed intuitive digital resources that empower pregnant women and their partners with high-quality, evidence-based information.
A notable tailored solution currently in development is a co-design project funded by SBRI Healthcare, which aims to create the first British Sign Language birth preparation program. This initiative is designed to enhance equity in maternity care by ensuring that all families, regardless of their communication needs, have access to essential birth preparation resources.
The results of these efforts are quantifiable; the Real Birth Company has successfully expanded its reach, opening a secondary base in Manchester to accommodate increased interest and improve accessibility for their services. Their commitment to collaboration with lived experience teams and other organizations in the maternity care ecosystem has led to the creation of comprehensive educational resources that meet the diverse needs of families and healthcare providers, ultimately improving the quality of antenatal care across the UK.