Digital PR & Marketing
JBH
Full Credential Description
Ticketsource faced the challenge of increasing its search engine visibility within the event category while also acquiring high-quality inbound links to enhance its digital presence. The objective was to develop a compelling digital PR campaign that would encourage top-tier publications to feature Ticketsource with followed inbound links.
To address this, the solution involved creating a unique campaign that ranked UK cities based on the number of cultural attractions per square mile. This approach was innovative as it combined data from TripAdvisor regarding cultural attractions with city size data from Wikipedia, allowing for a more nuanced understanding of cultural density in urban areas. The analysis revealed that Inverness had the highest number of cultural attractions per square mile, a finding that was both surprising and engaging.
The campaign successfully generated significant media interest, resulting in 47 pieces of coverage and achieving 9 guaranteed links, surpassing the initial goal. The average domain authority of the links acquired was 61, and there was a notable 44% increase in organic traffic to the Ticketsource website. This tailored approach not only enhanced Ticketsource's online visibility but also established it as a thought leader in the event ticketing space, effectively connecting with its target audience of event organizers across the UK.