Digital PR & Marketing

**Case Study: Money.co.uk – Data-led PR for SEO and Backlink Growth**

Money.co.uk, a UK-based comparison platform, faced the challenge of enhancing its SEO visibility and acquiring high-quality backlinks. To address this, JBH implemented a consumer data-driven campaign that successfully earned 126 backlinks. This strategic approach not only improved the platform's SEO performance but also significantly boosted its visibility in a competitive market.

**Case Study: Uswitch – Newsjacking with Ofcom Complaints Data**

Uswitch, a service that helps UK consumers find savings on various products, utilized JBH's expertise in newsjacking to leverage Ofcom complaints data. By exposing the UK’s most controversial TV shows, JBH generated substantial media coverage for Uswitch. This innovative use of timely data allowed Uswitch to continuously repurpose information, resulting in a steady stream of backlinks and increased brand visibility.

**Case Study: Better.co.uk – 60% Revenue Growth via Multi-channel PR**

Better.co.uk, a digital-first mortgage broker, sought to enhance its revenue during a period of tightened budgets. JBH provided a comprehensive mix of reactive PR, newsjacking, and press office support, which led to an impressive 60% surge in revenue within just six months. This tailored PR strategy not only addressed the immediate financial challenges but also positioned Better.co.uk as a trusted authority in the mortgage sector, driving sustainable growth.