Digital PR & Marketing

Cosmetify, a beauty platform aimed at helping consumers discover the best beauty products, faced challenges in translating its existing brand awareness into measurable commercial impact. Despite the popularity of its annual Beauty Index, the platform struggled to achieve significant returns on investment. To address this, Cosmetify partnered with JBH to implement a performance-driven digital PR strategy focused on enhancing search visibility, securing high-authority links, and ultimately boosting revenue.

The tailored solution involved shifting the focus from broad awareness to revenue-driven digital PR. JBH transformed Cosmetify's content into a growth tool by leveraging expert insights to secure high-quality links, particularly to key category pages. This strategic approach resulted in a remarkable 74% increase in organic traffic and a 162% uplift in revenue, culminating in an impressive 421% return on investment. Notably, 72% of the links earned pointed directly to category pages, which fueled the significant revenue increase year on year. Additionally, 75% of the media coverage was secured in top-tier beauty and lifestyle publications, ensuring that the brand reached its target audience effectively.

A standout moment in the campaign was when Huda Beauty shared the Cosmetify Index on their Instagram Reels, exposing the campaign to over 56.9 million followers. This high-profile endorsement not only elevated the index's status within the beauty industry but also significantly enhanced Cosmetify's brand authority and visibility among consumers and influencers alike. Overall, the strategic digital PR efforts not only improved search rankings but also positioned Cosmetify as a go-to destination for beauty enthusiasts, driving both traffic and revenue growth in a competitive market.