Digital PR & Marketing

Preply, a language learning marketplace, faced the challenge of increasing backlinks and visibility in a competitive global market. The need was to create engaging stories and provide accurate data on trending topics that would capture the attention of high-traffic publications and their audiences. This required a strategic approach to appeal to diverse markets and audiences worldwide.

To address these challenges, JBH developed a tailored digital PR plan that combined reactive, trend-led content with larger, more committed hero campaigns. The strategy involved leveraging location-based data for significant campaigns while smaller initiatives were aligned with popular culture and national holidays. This dual approach ensured a steady flow of relevant backlinks and media coverage for Preply.

As a result of these efforts, Preply experienced substantial growth in its digital presence. The number of referring domains increased by 44%, and organic traffic surged by over 48%. Additionally, the overall number of page one positions for their keywords rose by 42%. Notably, the keyword "spanish lesson near me" improved its SERP position from 12 to 8, while "english tutor" and "french tutor" both climbed to the top position on page one, moving from 2 to 1. These quantifiable results highlight the effectiveness of the digital PR campaigns in enhancing Preply's visibility and authority in the language learning sector.