Digital PR & Marketing

ReSound, a leader in innovative hearing solutions operating in 80 countries, faced the challenge of standing out in a highly competitive and niche market. The objective was to enhance their digital presence by improving keyword rankings and driving organic traffic through a diverse range of digital PR content aimed at a broad audience demographic.

To address these challenges, a comprehensive digital PR strategy was implemented, which included health data-led hero campaigns, trend-driven reactive content, and proactive PR efforts. Each content piece was designed with specific goals in mind, allowing for deep links to individual product pages on the ReSound website. The health data-led campaigns not only contributed to building links but also supported overall domain authority and brand awareness. Additionally, expertly crafted comments positioned ReSound as a go-to source for journalists covering stories related to hearing loss, facilitating relevant media coverage.

The results of this tailored approach were significant. Over a six-month period, ReSound achieved 272 links, surpassing their link score KPI by 284%. The average domain authority of the links secured was 60. Most notably, there was a 100% increase in traffic from organic channels and a 64% increase in the number of keywords the brand ranked for. High-competition keywords, such as "Hearing Aids for Tinnitus," reached the top position in search results, driving substantial visibility and qualified traffic to the brand. This strategic digital PR initiative not only enhanced ReSound's online presence but also solidified its reputation in the hearing solutions market.