Digital PR & Marketing

Gousto, a food box delivery service, faced the challenge of enhancing their online visibility through digital PR while adhering to a relevance-led brief from their technical SEO manager. The client required backlinks that were not only high in authority but also closely aligned with their brand and target audience within the food vertical. This need arose from their existing backlink profile, which, while extensive, lacked the quality and relevance necessary to support their product and category pages effectively.

To address this, the agency implemented a tailored solution that focused on data-driven campaigns. By utilizing unique data—either provided by Gousto or sourced independently—the agency was able to create highly relevant content that appealed to specific, high-authority sites. This approach allowed them to pitch to less obvious yet still pertinent domains, ensuring that the backlinks acquired were both impactful and aligned with Gousto's brand values.

The results of this campaign were significant. Gousto achieved features on high-authority domains such as GoodFood.com.au (DA 69) and Thenational.ae (DA 87), marking the first time they were featured on these respected platforms. This not only enhanced their online presence but also provided them with credible coverage within the food section, thereby fulfilling their brief effectively. The campaign demonstrated that a focus on relevance, supported by data, can lead to successful outcomes in digital PR, ultimately contributing to Gousto's visibility and brand authority in a competitive market.