Digital PR & Marketing

Radar Healthcare, a software brand focused on enhancing care quality for healthcare providers, faced significant challenges in increasing their online visibility within a highly competitive medical software market. With established competitors dominating the space, Radar sought to differentiate itself and build trust among healthcare specialists, particularly those in NHS and private care home facilities. The primary objective was to raise awareness of their core software offerings and drive traffic, inquiries, and brand recognition.

To address these challenges, a comprehensive digital PR strategy was developed, which included data-driven hero campaigns, thought leadership initiatives, and both reactive and proactive PR efforts. The reactive content was designed to showcase Radar's expertise by providing valuable advice and tips relevant to healthcare professionals, effectively linking back to their product pages. Additionally, the data-led hero campaigns identified and exploited link gaps left by competitors who had not integrated digital PR into their strategies. This approach not only targeted the domestic market but also allowed for tailored content aimed at overseas markets.

The results of this tailored digital PR campaign were significant. Radar Healthcare experienced a 314% average increase in traffic to targeted inner pages, with 178 links achieved, of which 30% directed to product pages and 52% originated from health publications. SEO metrics reflected a 57% increase in organic goal conversions, a 104% increase in organic traffic, and a 39% increase in the number of keywords ranking in positions 1-3. Traditional PR metrics also demonstrated success, with 459 engagements, a reach of 9.45 million, and 293,000 views. This strategic approach not only enhanced Radar's search and brand visibility but also established their credibility in the healthcare sector, ultimately leading to increased inquiries and a stronger market presence.