Digital PR & Marketing

In early 2024, JBH partnered with Joe and Cheryl from Equitable Mediation to enhance their digital PR strategy, focusing on the sensitive nature of divorce mediation. The primary challenge was to boost their online presence while effectively conveying their expertise and compassion in guiding couples through the divorce process. Recognizing that divorce is one of life’s most stressful events, JBH aimed to position Equitable Mediation as thought leaders in the industry.

The tailored solution involved a multifaceted approach that combined thought leadership, news-jacking, and strategic media outreach. JBH identified key topics related to relationships and divorce, allowing Joe and Cheryl to provide exclusive insights and expert commentary to journalists. This strategy ensured that their voices were prominently featured in relevant media discussions. Additionally, by staying ahead of the news cycle, JBH was able to insert Equitable Mediation into timely conversations, reinforcing their authority in the field.

The results of this digital PR campaign were significant. Equitable Mediation achieved an estimated 9.3 million online views through placements in high-traffic media outlets, effectively positioning them as trusted leaders in divorce mediation. The campaign secured over 50 high-quality links, with an average domain authority of 75, and 20% of these links were do-follow. Furthermore, 87% of the links came from U.S.-based domains, aligning perfectly with their target market, and 75% of the coverage was from relationship-focused outlets. The campaign also generated 231 social shares, amplifying their content and driving additional traffic to their website. Overall, this strategic digital PR effort not only enhanced Equitable Mediation’s visibility but also established them as authoritative figures in a highly sensitive industry.