Digital PR & Marketing

WeThrift, a web-based platform that assists shoppers in saving money at over 100,000 online stores, faced the challenge of increasing referral traffic and enhancing their overall domain authority and brand visibility. With over 4.5 million monthly page views, the company aimed to generate a wide selection of internal links to their store pages, particularly focusing on fashion, which is a core topic for their predominantly female clientele.

To address these challenges, the campaign titled "The Inclusive Index" was developed, focusing on the pressing issue of diversity and inclusivity in the fashion industry. The campaign involved analyzing over 100 popular fast fashion, mid-price, and premium stores in the UK for size inclusivity. This analysis resulted in the creation of a resource that helps shoppers find true-to-size clothing items, thereby reducing the likelihood of returns. The campaign was strategically designed to create deep links to individual store pages on WeThrift’s website, such as those for Shein, Zara, and Urban Outfitters, which helped to boost the site's domain authority.

The results of the campaign were significant. WeThrift achieved 76 links and 96 pieces of coverage, surpassing their initial goal by 284%. The average domain authority of the backlinks earned was 65. Notably, WeThrift’s referral traffic from the UK doubled year-over-year since the campaign's launch, and new users increased by 80% year-over-year through this referral traffic. Additionally, the number of users clicking on WeThrift’s store pages rose by 6% as a direct result of the campaign coverage. This success positioned WeThrift as an industry expert in the context of inclusivity in fashion, with further opportunities anticipated during the holiday season.