Digital PR & Marketing
JBH
Full Credential Description
Wethrift faced the challenge of increasing visibility and driving traffic to their website amidst a competitive landscape and the ongoing cost of living crisis affecting consumer behavior. The client needed a tailored approach to enhance their online presence and attract more visitors to their discount pages, particularly in light of recent media trends and consumer concerns.
The solution involved a strategic digital PR campaign that leveraged a timely newsjacking opportunity. A post on a local community Facebook page highlighted a consumer issue regarding Tesco's Clubcard policy for under-18s, which resonated with the current economic climate. The team quickly crafted a PR pitch that included expert commentary from Wethrifts discount experts, allowing them to create a narrative that aligned with media interests. This rapid response, completed in under an hour, resulted in securing over 50 links and brand mentions from reputable publications such as Netmums, The Sun, and GB News.
The results of this campaign were significant. Wethrift experienced an 84% increase in target keyword rankings and a remarkable 200% increase in organic traffic to their page from March 2023 to May 2023. Additionally, there was a 100% increase in referral traffic immediately following the media coverage. This approach not only built valuable links but also established Wethrift as a trusted source for journalists, enhancing their long-term media relationships and brand awareness.