Digital PR & Marketing
JBH
Full Credential Description
Preply, an online language tutoring platform, faced the challenge of increasing brand visibility and awareness in a competitive market. To address this, JBH implemented a data-led digital PR campaign that focused on semantic analysis of TripAdvisor reviews to identify the UKs most and least polite cities. This innovative approach not only generated engaging content but also earned significant media coverage.
The tailored solution resulted in an impressive reach, generating 71 million views across social media platforms, including features on LADBible, which further amplified Preply's brand presence. This campaign effectively positioned Preply as a notable player in the online tutoring space, reaching new audiences and enhancing brand fame. The quantifiable success of the campaign demonstrated the power of strategic digital PR in driving brand awareness and engagement in a crowded marketplace.