Digital PR & Marketing

The case study for WeThrift, a shopping savings service, highlights the specific challenges the client faced in generating inbound links and increasing traffic to their website. The tailored solution involved a digital PR campaign that not only appealed to WeThrift’s customer base but also addressed a topical industry issue. This strategic approach resulted in significant media coverage, with 96 pieces of coverage and a total of 76 links generated, leading to an impressive 284% increase in key performance indicators (KPIs). The campaign effectively attracted referral traffic primarily from WeThrift’s existing market, enhancing the likelihood of conversion.

Another notable case study involved Uswitch, a UK-based price comparison platform. The campaign, titled “Iconic TV moments we miss the most,” utilized IMDb ratings to create relatable content that resonated with audiences. This campaign was particularly successful due to its adaptability, as it was able to leverage current events, such as the high-profile interview of Prince Harry and Meghan Markle, to maintain relevance and engagement. The results demonstrated the campaign's ability to sustain exponential growth, showcasing the effectiveness of digital PR in creating content that is both engaging and shareable across various platforms.

These examples illustrate the power of digital PR in addressing specific client needs through creative and data-driven strategies, resulting in measurable outcomes that significantly enhance brand visibility and engagement.