Digital PR & Marketing

The "Ruff Guide: The Search for the Most Dog Friendly Holiday" campaign for Tails.com addressed the surge in demand for dog-friendly staycations during the COVID-19 pandemic, as many new pet owners sought travel options within the UK. The campaign successfully garnered 51 links from various publications, including Visit Scotland and Waitrose Magazine, and resulted in an 8% increase in website traffic within two weeks of launch. This initiative provided valuable guidance to pet owners on suitable travel destinations, effectively catering to a new audience of first-time dog owners.

Footy.com’s "Ranking Sports Stadiums by Fan Experience" campaign focused on engaging football fans by tapping into their extensive knowledge and experiences. This campaign achieved 23 backlinks, including coverage from Sport Bible, by providing useful insights tailored to different audience demographics. The campaign's success stemmed from its relevance and the direct connection it established with fans, making it a standout initiative in the sports industry.

My Heritage's "Baby Name Boom or Bust" campaign utilized a wealth of historical data on name trends to create accurate projections about baby name popularity. This unique approach attracted over 1,500 backlinks, demonstrating the effectiveness of leveraging credible data and connecting it to pop culture narratives. The campaign's success was attributed to its innovative execution and the strategic use of data to engage audiences.

The "Shop Now, Stress Later" campaign for Money.co.uk tackled the controversial topic of Buy Now, Pay Later (BNPL) services, exploring their impact on consumers, particularly younger and financially vulnerable individuals. By conducting consumer surveys and desk-based research, the campaign highlighted the demographics relying on BNPL services and the potential risks involved. This comprehensive approach not only positioned Money.co.uk as a leading voice in the industry but also facilitated partnerships with authoritative organizations like StepChange, enhancing the campaign's credibility.

Emoov's "Ministerial Mansions" campaign calculated the estimated value of 20 world leaders' residences, providing an engaging escape during lockdown. The campaign's unique angle and timely execution led to widespread media coverage, including features in national and international publications, effectively capturing public interest in the extravagant costs associated with these properties.

The "Only Fans Rich List" campaign for SlotsUp capitalized on the rising popularity of the OnlyFans platform, providing insights into the earnings of trending celebrities. The campaign's novelty and timely relevance attracted significant media attention, resulting in placements across major outlets and social media, thereby enhancing SlotsUp's visibility in a competitive market.

The "Espresso Martini Dream Job" campaign for The Bottle Club reimagined the traditional dream job format, resulting in 115 backlinks and a remarkable 600% increase in sales for related products. The campaign's engaging approach not only attracted new newsletter subscribers but also won multiple industry awards, showcasing its effectiveness in connecting with the target audience.

Uswitch's campaign on "The Most Complained About TV Shows" tapped into public interest in celebrity scandals and controversies, leveraging trending topics to generate media coverage. The campaign's evergreen content allowed for ongoing relevance, resulting in passive backlinks and sustained media interest over time.

The "Dirty Delivery Report" for Money.co.uk investigated the environmental impact of online shopping, particularly during the surge in e-commerce due to the pandemic. By presenting shocking statistics and consumer survey results, the campaign resonated with a broad audience and achieved coverage in high-profile publications like Forbes and The BBC, effectively addressing sustainability concerns in the delivery industry.

Finally, the "Men in Numbers" campaign for Manual appealed to a wide demographic by combining interesting data with doctor-backed advice, resulting in over 200 backlinks. This approach not only enhanced the campaign's credibility but also ensured its broad appeal, making it a successful initiative in the health sector.