Digital PR & Marketing
JBH
Full Credential Description
The case study highlights the journey of an employee at JBH, a digital PR agency, who faced significant challenges related to self-confidence and imposter syndrome, particularly as a woman in a male-dominated industry. The client, Lauren, had a goal to speak at BrightonSEO, a prominent industry conference, but struggled with feelings of self-doubt and anxiety about public speaking. This lack of confidence was compounded by past experiences where her achievements were overshadowed by her insecurities.
To address these niche issues, JBH implemented a tailored support system for Lauren. This included mentorship from her line manager, Rebecca, who had experience speaking at BrightonSEO, and additional support from Rachael, the People and Culture Manager, who facilitated training and development opportunities. Lauren attended a "Presenting with Impact" course, which was fully funded by JBH and designed to enhance her public speaking skills. This two-day interactive course allowed her to connect with other leaders facing similar challenges, ultimately helping her to feel more prepared and confident.
Moreover, JBH provided access to an Employee Assistance Programme (EAP) through Health Assured, which offered free counseling sessions and cognitive behavioral therapy. This holistic approach not only focused on developing Lauren's presenting skills but also addressed her mental well-being, equipping her with meditation resources and coping strategies.
As a result of this comprehensive support, Lauren successfully delivered her presentation at BrightonSEO, an achievement that filled her with pride and excitement. The experience not only marked a significant personal milestone but also demonstrated the effectiveness of JBH's commitment to fostering employee confidence and professional growth. The case study illustrates how targeted mentorship, training, and mental health resources can empower individuals to overcome self-doubt and achieve their goals in a supportive workplace environment.