Digital PR & Marketing
JBH
Full Credential Description
MyHeritage, a leading genealogy brand, faced the challenge of generating significant PR coverage and building authoritative links to their website, particularly in the competitive UK and US markets. The objective was to leverage historical census data to analyze baby name trends, identifying which names have remained popular over time and which have fallen out of favor. The campaign aimed to attract media attention by incorporating celebrity influences on baby name popularity, featuring figures like Tom Cruise and Paul McCartney, and by diversifying the media targets with global stories.
The tailored solution involved a strategic combination of MyHeritage's data with official government census data to create compelling narratives around baby names. This approach not only highlighted the trends but also provided multiple angles for media outreach, enhancing the campaign's appeal.
The results were remarkable, exceeding expectations with over 110 pieces of coverage and links achieved, including prominent placements in major UK publications such as the Daily Mail, Mirror, and MSN. The campaign achieved a link score that was 1000% above the initial KPI, demonstrating its effectiveness in generating relevant media coverage and building valuable links for MyHeritage.