Performance Digital Marketing
Digital Media Team
Full Credential Description
The Edinburgh Natural Skincare Company faced significant challenges with their digital marketing efforts, particularly due to inconsistent results from previous agencies. Frustrated by this lack of reliability, they sought the expertise of Digital Media Team to enhance their online presence and marketing effectiveness. The initial services they opted for included paid social, PPC, and email marketing.
Upon taking over the account, Digital Media Team implemented a strategic transition from the previous agency's ads to their own. In the first month, the marketing spend was reduced from £34,828.02 to £31,311.28, yet revenue surged from £56,580 to £100,390, resulting in a remarkable return on ad spend (ROAS) increase from £1.62 to £3.20. This initial success not only demonstrated the effectiveness of the new strategy but also highlighted the potential for improved financial performance.
Over the course of their partnership, Digital Media Team managed a total spend of approximately £74,000, generating an impressive £222,000 in revenue, which averaged a ROAS of £3. This marked a significant improvement for The Edinburgh Natural Skincare Company, as they had historically struggled to achieve a ROAS above £2. The tailored digital marketing solutions provided by Digital Media Team not only met but exceeded the client's expectations, leading to substantial growth in both revenue and marketing efficiency.