Performance Digital Marketing
Digital Media Team
Full Credential Description
Funkifabrics, a fabric retailer based in Greater Manchester, faced challenges in maintaining an active social media presence due to the fast-paced nature of their business. With a focus on serving small businesses and independent creators, they struggled to find time for regular posts on platforms like Facebook and Instagram. To address this, they partnered with Digital Media Team (DMT) to enhance their social media engagement and customer service.
DMT provided a tailored solution that included social media management and content marketing, ensuring that Funkifabrics could connect effectively with their loyal customer base. The agency worked closely with the client to align content with their marketing calendars, which was crucial given the frequent introduction of new products and promotions. A significant aspect of the service was monitoring and responding to customer interactions in a timely manner, fostering a sense of community.
As a result of DMT's efforts, Funkifabrics experienced substantial growth in their online engagement. Over the past six months, they reported a 152% increase in engaged users, a 169% increase in post reach, a 225% increase in page views, a 13% increase in page likes, and a 194% increase in comments. Additionally, the organic traffic generated through these efforts contributed to an average revenue increase of £700-800 per month. The Facebook audience expanded to include users from 30 different countries, further solidifying Funkifabrics' presence in the market.