Performance Digital Marketing
Digital Media Team
Full Credential Description
LullaBellz, a prominent hair extension and accessory retailer, faced challenges in effectively tracking conversion values and return on ad spend (ROAS) after launching TikTok ads in November 2021. To address these issues, the team implemented a developer pixel on their website, which significantly improved tracking capabilities. This setup allowed for the collection of valuable data from paid TikTok traffic, enabling the introduction of effective retargeting strategies.
In addition to the pixel implementation, the account was whitelisted for Search Ads placement within TikTok and gained access to 'Purchase Intention' targeting through an incentivized A/B test. These tailored solutions were instrumental in optimizing their advertising efforts.
As a result of these initiatives, by May 2022, LullaBellz achieved a remarkable 3.55 ROAS and a cost-per-purchase of £9.85. Furthermore, year-to-date metrics showed an increase of 11,000 paid followers, a staggering 766% rise in impressions, and 110,000 profile visits, equating to an 800% increase. These quantifiable results underscore the effectiveness of the targeted strategies implemented for LullaBellz in the competitive eCommerce landscape.