Performance Digital Marketing
Digital Media Team
Full Credential Description
Jameson Carter, a streetwear brand founded in 2016, faced the challenge of transitioning from a wholesale model, primarily selling through retailers like JD Sports, to becoming a prominent direct-to-consumer player in the streetwear market. To achieve this, they required a comprehensive full-funnel advertising strategy that would elevate their brand presence and drive sales directly through their own channels.
To address these needs, a tailored solution was implemented that included a combination of PPC (Pay-Per-Click) advertising and paid social media campaigns. The strategy focused on targeting users at all stages of the buying journey, alongside consultancy services aimed at enhancing website performance and exploring additional revenue streams. This collaborative approach allowed Jameson Carter to effectively engage with their audience and optimize their marketing efforts.
The results of this strategy were significant. Jameson Carter experienced a remarkable 335% increase in purchases and a 464% increase in link clicks. Additionally, the return on ad spend (ROAS) improved by 134%. During the Black Friday period, the introduction of automated bidding strategies and machine learning techniques led to an impressive 82% increase in revenue, resulting in over 5,000 orders compared to the previous year. This surge in performance not only elevated the brand's market position but also set a strong foundation for future growth.