Performance Digital Marketing

LSH Auto, a prominent dealer group operating over 143 Mercedes-Benz dealerships internationally, faced challenges in effectively managing their social media presence and generating leads for test drives. Prior to engaging with Digital Media Team, LSH Auto's social media content was generic and primarily based on suggestions from Mercedes-Benz, which did not resonate with their target audience. Additionally, the staff at LSH Auto were overwhelmed with the demands of social media management alongside their daily responsibilities, hindering their ability to focus on marketing efforts.

To address these issues, Digital Media Team implemented a tailored social media management and paid social strategy aimed at enhancing brand awareness, improving content quality, and generating leads. The strategy involved refreshing the content on the Facebook pages for each dealership, which allowed LSH Auto to connect with a broader audience. Within just one week, the results were significant: the Macclesfield Facebook page saw a staggering increase in likes by over 3,000%, while the Birmingham page experienced a 2,500% increase. The social media campaigns reached over 120,000 users, leading to an average generation of 160 leads per branch each month, with a conversion rate of 40%.

This focused approach not only improved LSH Auto's online presence but also translated into tangible business outcomes, including increased foot traffic to their dealerships and a higher number of test drives, ultimately contributing to increased car sales.