Performance Digital Marketing

DeMellier London, a luxury handbag brand known for its commitment to quality and social responsibility, faced the challenge of scaling its paid social and PPC advertising efforts. With a robust organic social strategy already in place, the brand sought an agency capable of managing substantial budgets and effectively targeting an international audience. DeMellier required a comprehensive advertising strategy that would resonate with customers throughout the buying journey while preserving its image as a high-end luxury brand.

To address these needs, the agency implemented a full-funnel advertising strategy across paid social and PPC channels. This approach not only enhanced brand visibility but also aligned with DeMellier's strong brand values. The results were significant: the return on ad spend (ROAS) increased by 52%, and purchases surged by 85%. Additionally, the reach expanded by 27%, while cost per thousand impressions (CPMs) dropped by 42%.

On the PPC front, the agency revitalized an inactive account, transforming Google Advertising into a key revenue stream within three months. During peak trading periods, year-over-year orders increased by 119%, and revenue rose by 109%. The introduction of ads on Google’s Shopping platform, coupled with additional display activities, further boosted brand awareness and consideration during a highly competitive market phase. Overall, the tailored digital marketing strategy not only met but exceeded DeMellier's expectations, driving substantial growth in both sales and brand presence.