Performance Digital Marketing

ButtonFresh, a menswear clothing company specializing in overstocked and clearance items, faced a significant challenge in their email marketing efforts. Prior to partnering with Digital Media Team, ButtonFresh had only utilized the basic email function provided by Shopify, resulting in a lack of established email campaigns. This meant starting from scratch with a new Klaviyo account, which can be a daunting task requiring considerable effort and patience.

In April 2022, ButtonFresh engaged Digital Media Team to implement a tailored email marketing strategy. The team set up a new Klaviyo account and launched their first email campaign. The results were impressive; within the first three months, ButtonFresh achieved an average click rate of around 5%, significantly higher than the industry average of 2.5%. This performance peaked during early summer campaigns, reaching click rates of 13%, and further soared with the “New In” campaigns, which recorded click rates of 18.2% and 21.8%.

The financial impact of these campaigns was equally remarkable. Most of ButtonFresh’s email campaigns generated over £1,000 in revenue, with the latest “New In” campaign achieving a record £2,239. Google Analytics indicated that this campaign was the largest driver of traffic to their website for that week and the second-largest contributor to revenue. Through this strategic email marketing initiative, ButtonFresh not only enhanced their engagement rates but also significantly boosted their revenue, demonstrating the effectiveness of a well-executed email marketing strategy in the eCommerce sector.