Performance Digital Marketing

Femme Luxe, a contemporary online fashion brand, faced significant challenges in the highly competitive e-commerce landscape. The client sought to outsource their paid social and PPC efforts after managing these channels in-house, aiming to save time and leverage the expertise of a specialized team at a cost-effective rate. They had previously approached other agencies but chose Digital Media Team due to their proven results with similar competitors. The primary focus was on enhancing their retargeting strategy, which was initially basic, to create a clearer path to purchase for users. Additionally, they required effective management and implementation of a profitable Search and Display campaign as part of their existing marketing activities.

The results of the collaboration were remarkable. Initially, Femme Luxe had a full-funnel return on ad spend (ROAS) of £9. After implementing new strategies in their social marketing funnel, they generated an additional £15,000 per week with minimal extra spending. In December, a 30% increase in ad spend led to a 33% rise in ROAS, significantly boosting revenue and allowing the client to exceed their profit goals. Furthermore, the PPC efforts yielded a staggering 900% increase in ROAS, while costs were reduced by 59%, resulting in a 300% revenue increase, bringing total revenue from PPC up to £17.2k. These tailored solutions not only enhanced Femme Luxe's marketing effectiveness but also positioned them for sustained growth in a competitive market.