Performance Digital Marketing

Rebellious Fashion, a client with over 20 years in the fashion industry, faced the challenge of competing with major brands like Missguided, Boohoo, and PrettyLittleThing. Despite having a strong social media presence with 27,000 likes on Facebook and over 100,000 followers on Instagram, they sought to enhance their advertising efforts to boost sales and revenue through social media. They engaged Digital Media Team (DMT) to develop a tailored paid social strategy, alongside PPC and email marketing services, to drive site traffic and increase sales.

Upon starting the collaboration, Rebellious Fashion had a return on ad spend (ROAS) of £21, but there were several issues with their advertising pixel and account. DMT worked diligently to resolve these problems, leveraging their connections at Facebook. Within four months, they successfully increased Rebellious Fashion's ad spend by 35% and improved their ROAS to £59 during the peak months of November and December, resulting in over £1 million in revenue.

The results of DMT's advertising strategy were significant: Rebellious Fashion achieved a ROAS exceeding £40, generated over £500,000 in sales per quarter, and experienced a 72% increase in sales. Additionally, they saw a 35% increase in click-through rates (CTR) and a 47.20% decrease in cost per purchase, while traffic to their site surged by 125%. This successful partnership has solidified Rebellious Fashion's loyalty to DMT, as they continue to enjoy substantial growth and improved performance metrics.