Performance Digital Marketing

The Couture Club, a Manchester-based fashion brand known for its premium quality streetwear at high street prices, faced challenges in enhancing their return on ad spend (ROAS) and brand awareness despite having a loyal following and multiple retail locations. They were already utilizing paid social and PPC services but sought to elevate their performance further.

To address these challenges, Digital Media Team implemented a comprehensive strategy that significantly improved the client's advertising outcomes. Within a few months, The Couture Club's accounts began to outperform previous results, achieving an average ROAS of £35, which represented a 66% increase in return on investment and a 50% increase in revenue. Notably, the campaign led to a doubling of weekly transactions, a 98% increase in ROAS, a 58% decrease in cost per purchase, and a remarkable 102% increase in sales. For PPC specifically, there was a 251% increase in revenue, a 297% increase in conversions, and a 137% increase in ROAS.

The strategy involved optimizing the account setup by reallocating a significant portion of the budget to Google’s Shopping platform, effectively eliminating unprofitable search campaigns. Additionally, they introduced Display activity through Google’s Smart Shopping platform to retarget previous visitors, enhancing the customer journey and maximizing touchpoints. This tailored approach not only addressed The Couture Club's immediate needs but also set the foundation for sustained growth in their digital marketing efforts.