Strategic PR & Communications

Templeton Religion Trust (TRT) faced the challenge of effectively promoting its mission to engage high-level stakeholders in inter-faith dialogue aimed at addressing significant social issues such as conflict, prejudice, poverty, feminism, peacemaking, and climate change. The organization required a tailored public relations strategy to highlight the impactful work of its grantees across various global contexts, including Guatemala, Iraq, and Egypt, as well as within UK universities and faith communities.

Galibier, the sole UK PR agency on TRT's global roster, developed a comprehensive media campaign to map the work of academic researchers focused on inter-faith issues. The campaign aimed to connect these researchers with prominent media figures, including TV and radio producers, print editors, podcast hosts, and event organizers. By successfully securing interviews and guest slots for researchers, Galibier facilitated the dissemination of their stories and initiatives to a broader audience beyond the academic and policy circles, thereby engaging the "intellectually curious" public.

The results of this campaign included increased visibility for TRT's initiatives and a greater public understanding of the role of inter-faith dialogue in addressing pressing social challenges. This strategic approach not only enhanced stakeholder engagement but also positioned TRT as a leader in fostering meaningful conversations across diverse faith communities.