Strategic PR & Communications

Galibier, a PR agency founded by a passionate cycling enthusiast, faced significant challenges in managing client relationships and financial stability, particularly highlighted during the Covid-19 pandemic. Initially, the agency operated on informal agreements with clients, relying on trust rather than formal contracts and payment terms. This approach led to issues with late payments and financial strain, especially when several clients began to delay their invoices, ultimately resulting in unpaid debts when some clients went bankrupt.

The turning point for Galibier came during the pandemic, which forced the agency to confront its financial practices. The loss of revenue during lockdowns underscored the importance of having robust credit control measures in place. In response, Galibier implemented stricter invoicing processes and tightened contract agreements to ensure that all client relationships were formalized and that payment terms were clearly defined. This shift not only helped stabilize the agency's finances but also fostered healthier relationships with clients, as expectations were clearly communicated and upheld.

As a result of these changes, Galibier experienced a rapid recovery in revenue post-pandemic, successfully onboarding high-profile clients and expanding its team. The agency's commitment to delivering on its brand promise resulted in high client satisfaction, which was crucial for maintaining a positive reputation in the competitive PR landscape. Looking ahead, Galibier aims to continue its growth while prioritizing a balanced work culture that allows its staff to enjoy a fulfilling personal life alongside their professional commitments. This focus on well-being, combined with a strategic approach to client management, positions Galibier for sustained success in the future.