Sustainability & Environmental Consulting

Singita, a conservation and tourism company, has been utilizing the One Planet Living framework since 2016 to enhance its sustainability communication efforts. The specific challenge faced by Singita was effectively conveying its sustainability ambitions to both staff and guests. By adopting the One Planet Living principles, Singita established a structured approach to communicate its sustainability initiatives, which has led to increased staff engagement and understanding of these principles.

The tailored solution involved implementing various staff engagement programs, including monthly events, educational emails, and a reward system aimed at promoting sustainability practices among employees. In 2019, Singita planned to further these initiatives by focusing on junior staff education and forming a dedicated One Planet Living committee at Pamushana lodge. This strategic approach not only fostered a culture of sustainability within the organization but also attracted greater media interest, exemplified by Sabora being recognized as a finalist in Virtuoso's Sustainable Tourism Leadership Awards.

As a result of these efforts, Singita has successfully integrated sustainability into its communications, enhancing its brand image and commitment to environmental stewardship. The ongoing initiatives are expected to yield more 'calls to action' for their audience, reinforcing the company's dedication to sustainability and its impact on both the local community and the environment.