Digital Transformation Consulting

The National Football League (NFL) faced significant challenges in streamlining its operations and enhancing decision-making capabilities as it sought to engage new audiences and deepen fan experiences. To address these niche issues, the NFL partnered with Accenture to build a modern, scalable digital core that integrates cloud, data, AI, and security. This initiative aimed to centralize analytics, eliminate financial redundancies, and improve payroll processes, thereby laying a stronger foundation for global growth.

Accenture's tailored solution involved taking over the management of the NFL's entire Oracle Cloud platform for human capital management (HCM) and enterprise resource planning (ERP) systems. This included enhancing payroll processes and providing cloud app management services, which allowed the NFL to resolve payroll issues more swiftly and fine-tune configurations with ease. The expansion of the NFL’s Oracle Cloud footprint to maximize Fusion Analytics across both HCM and ERP systems enabled centralized analytics and automated reporting, making it easier to surface meaningful insights from data.

As a result of these efforts, the NFL has significantly reduced redundancies in its financial operations, creating a robust foundation to support its global ambitions. With the right technology and capabilities in place, the league is now better equipped to scale internationally and increase its matches in markets beyond the U.S. For instance, Accenture is assisting the NFL in establishing its financial operations in Germany, which is part of the league's broader strategy to expand global viewership. This partnership not only enhances operational efficiency but also positions the NFL to shape the future of football through advanced data, AI, and analytics, ultimately benefiting players, coaches, staff, and fans alike.