Tech Sales Training Marketing Curriculum Digital Learning Platform

Digital Transformation Consulting

Accenture

Full Credential Description

HP Inc. faced significant challenges in adapting its sales training to meet the evolving demands of the high-tech sector, particularly as business customers shifted towards subscription-based models. This transformation necessitated a new approach to how products and services were marketed and how the workforce was empowered. Recognizing workforce upskilling as a critical issue, HP launched HP University (HPU) to enhance the skills of its sales teams and channel partners.

The tailored solution involved a comprehensive, data-driven learning platform that transitioned from generic content to a centralized, role-based curriculum. This new model included over 400 courses available in 20 languages across 45 countries, with more than 90% of the training moving from traditional classroom settings to flexible, on-demand digital formats. The curriculum was designed to connect sales techniques with product knowledge, ensuring that training was relevant and applicable to real-world scenarios. For instance, entry-level sales representatives began with foundational courses and progressed to more complex topics, such as relationship-building and high-stakes negotiations.

The results of this initiative were quantifiable and significant. HP reported a 2.5X increase in learning hours, a 198% rise in trained channel partners, and a 33% increase in trained sales representatives. Additionally, the sales training program led to a 25% reduction in training costs. A 360-degree annual assessment indicated a 7% increase in quota attainment, with trained sales representatives being 12% more likely to exceed their quotas compared to their untrained counterparts. Furthermore, HP gained full ownership of the training content developed in collaboration with Accenture, allowing for cost-effective training of channel partners and an enhanced global learning experience.