Consulting
Helloakin
Full Credential Description
Our client, previously focused on the EMEA region, aimed to expand its presence in the APAC region through digital marketing amplification. Their objective was to enhance brand awareness and lead generation while aligning with the unique demands of the Asian markets and establishing themselves as pioneers in the transition to renewable energy. To address these niche challenges, we designed a comprehensive content and communications strategy specifically attuned to the characteristics of the APAC region. Our approach extended their narrative beyond technical proficiency, presenting a more visionary perspective that resonated with a broader industry audience. We implemented a closed-loop lead generation ecosystem and conducted AB testing for continuous optimization. Our concentrated efforts on key platforms like LinkedIn, Facebook, and Google Display allowed us to extend our reach to more audiences effectively. The tailored strategies not only enhanced brand visibility but also significantly widened their marketing funnel, solidifying their leadership in the renewable energy sector within the APAC region.