Consulting

Following a comprehensive global rebranding effort, the client, a leader in the cybersecurity industry, faced the challenge of expanding its influence among key decision-makers in small and medium enterprises (SMEs), including C-suite executives, line-of-business managers, and IT administrators. The primary objective was to encourage these stakeholders to enhance their organizations IT security using the clients solutions, particularly in the context of increasing cyber threats and the shift to hybrid working environments. To address these niche issues, a multi-tiered messaging strategy was developed. This strategy included critical topics such as Zero Trust for regional lead generation, Progress Protected for global rebranding with Asia-Pacific and Japan (APAJ) market localization, and Cloudification for awareness and lead generation in the APJ region. The approach was data-driven, involving an analysis of competitors advertising strategies and the execution of targeted pay-per-click campaigns in Singapore and India. This was aimed at building brand recognition and increasing demand for the clients cybersecurity solutions. The campaign emphasized the importance of endpoint security and the adoption of a Zero Trust approach, highlighting the risks of blind trust in cybersecurity, even among colleagues. To effectively engage the target audience, the team developed landing pages and utilized platforms such as Meta, LinkedIn, Google Display, and Google Search to drive click-throughs. Over 20 creative assets were curated, including ad illustrations, email direct marketing (EDMs), and landing pages, with the goal of motivating users to download exclusive gated content and connect with the sales team. The tailored solution not only elevated the clients brand visibility but also solidified its position as a global leader in cybersecurity, effectively addressing the specific needs of decision-makers in the technology sector.