Digital Transformation Consulting

Prada Group, a luxury fashion company, faced significant challenges with a slow check-out experience on its website, which was detrimental to customer retention and satisfaction. Recognizing that an exceptional shopping experience is a core brand value, the company sought to enhance its online platform. The solution involved deploying a composable commerce platform that enabled a check-out process that was 60% faster than the previous system. This improvement allowed shoppers to navigate through a wide range of products without experiencing frustrating page slowdowns, resulting in a 15% increase in completed check-outs.

Previously, Prada operated on a monolithic system that required extensive customization for updates, often taking over a year to implement new capabilities. By transitioning to a composable commerce platform, Prada was able to utilize modular software components that could be optimized and scaled independently. This flexibility allowed the company to integrate best-in-class commerce capabilities from various vendors, including SAP, Microsoft, and Adobe, as well as emerging players like Fluent Commerce and Algolia. The new platform also improved inventory visibility across stores and warehouses, maximizing product availability for both online and in-store customers. As a result, cross-channel purchases surged by over 50%, demonstrating the effectiveness of the new system.

The phased rollout of the composable platform allowed Prada to realize benefits much earlier than traditional systems would permit. For instance, the commerce team was able to update product information on the website in just a few hours, a process that previously took days. This incremental deployment strategy led to a 15% increase in online revenue, showcasing the platform's ability to support growth without disrupting business operations. Future enhancements are planned to further personalize the customer experience through improved data analytics and AI-powered interactions, positioning Prada Group to lead in the luxury fashion market.