Digital Transformation Consulting

Cavex faced the challenge of aligning its value proposition with the needs of its target customers in the voluntary carbon market. The company supports micro-projects in East Africa by mobilizing funding through data-driven credits on a technology platform that includes a digital system for measurement, reporting, and verification (MRV). A significant issue was ensuring that 90% of the funds returned to the developers of these micro-projects, which required a clear understanding of buyer needs and market dynamics.

To address this, Accenture leveraged its extensive network to conduct interviews with buyers, gaining insights into their requirements and demonstrating that the platform could provide real-time feedback. Based on these findings and additional market research insights, Accenture helped Cavex refine its value proposition to better meet the expectations of its target customers.

As a result of this tailored approach, Cavex was able to enhance its engagement with buyers, ensuring that its offerings were more closely aligned with market demands, ultimately leading to improved funding mobilization for micro-projects in East Africa.