Digital Transformation Consulting

NBCUniversal faced the significant challenge of launching its streaming service, Peacock, within a tight timeframe of just 15 months. Recognizing the complexity of this undertaking, the company partnered with Accenture to integrate the necessary talent, data, and infrastructure. This collaboration was crucial in navigating the intricacies of developing a competitive streaming platform.

The tailored solution provided by Accenture involved leveraging NBCUniversal's extensive content library, which includes blockbuster films, original programming, and a vast array of live sports. This strategic focus on diverse content offerings was instrumental in attracting a broad audience. As a result of these efforts, Peacock has emerged as the fastest-growing streaming service in the United States for two consecutive years, amassing nearly 34 million paid subscribers.

One of the standout achievements of Peacock was its hosting of the NFL AFC Wild Card game in January 2024, which became the biggest live-streamed event in U.S. history, reaching an impressive 32 million viewers. Furthermore, NBCUniversal's Global Streaming Platform, which underpins Peacock, has successfully expanded its operations internationally, now reaching across three continents and 80 countries. This expansion not only highlights the platform's scalability but also its ability to cater to a global audience with a rich catalog of content.