Digital Transformation Consulting
Accenture
Full Credential Description
Accenture partnered with Accor to implement Adobe Experience Manager (AEM) and Salesforce Marketing Cloud, addressing the hospitality leader's need to connect with its 100 million customers across 42 brands in 70 languages. Accor faced the challenge of delivering highly specific content to guests at the right times, which required a scalable platform capable of managing diverse customer interactions effectively. The tailored solution provided by Accenture involved the integration of these advanced digital tools, enabling Accor to enhance its marketing capabilities and improve customer engagement.
As a result of this collaboration, Accor was empowered to adopt new ways of working that brought them closer to their guests. This transformation laid the technical foundations for a global marketing strategy that not only improved operational efficiency but also enriched the customer experience. The implementation of AEM and Salesforce Marketing Cloud allowed Accor to deliver personalized and timely content, ultimately driving meaningful engagement with their audience and positioning the brand for future growth in a competitive market.