Digital Transformation Consulting

The case study focuses on Fortune's challenge of making decades of complex financial and business data accessible and insightful for business leaders. Fortune needed a solution to rapidly retrieve, analyze, and visualize large amounts of historical data from its Fortune 500 and other rankings, which traditionally required significant manual effort and time to compile and interpret. The specific niche issue was providing instant, easy-to-understand insights from vast, diverse datasets to aid strategic decision-making.

To address this, Accenture partnered with Fortune to develop Fortune Analytics, an AI-driven platform powered by a specialized large language model (LLM). This platform consolidates Fortune’s extensive business knowledge, including rankings, articles, and video transcripts, into a user-friendly, generative AI tool. It enables users to ask complex, data-driven questions—such as identifying top companies in a sector or comparing revenue and earnings over multiple years—and receive quick, accurate answers in visual formats like charts and graphs. This tailored solution significantly reduces the time required for data retrieval and analysis.

The results included transforming a historically manual and time-consuming process into a rapid, on-demand capability. Users, especially business leaders and researchers, now have immediate access to in-depth insights, fostering faster decision-making. The platform’s ability to generate graphical visualizations on request further enhances clarity and strategic interpretation. Over just ten months, Fortune reinvented its engagement with business intelligence, securing a competitive edge and opening the possibility for new business models focused on an improved, intuitive user experience that leverages AI to simplify complex data exploration.