Digital Transformation Consulting

NBCUniversal faced the challenge of rapidly launching and scaling its new streaming platform, Peacock, within a tight 15-month timeframe. The company needed to unify talent, optimize data management, and establish a robust infrastructure to support a complex, content-rich service that includes blockbuster movies, original series, popular TV shows, and extensive live sports coverage. To address these niche issues, NBCUniversal partnered with Accenture to bring together the necessary technical expertise, streamline deployment processes, and accelerate platform development, ensuring a swift go-to-market strategy.

The tailored solution involved leveraging Accenture's capabilities in integrating advanced data and infrastructure solutions to support the fast-paced launch. This enabled NBCUniversal to meet its aggressive timeline while maintaining a high-quality user experience. As a result, Peacock became the fastest-growing streaming service in the U.S., achieving nearly 34 million paid subscribers within a short period. The platform's successful content strategy culminated in hosting the NFL AFC Wild Card game in January 2024, which garnered 32 million viewers—the largest live-streamed event in U.S. history. Additionally, NBCU expanded Peacock’s global footprint to operate across three continents and 80 countries, delivering over 8,000 hours of live sports and diverse content, thereby solidifying its position as a comprehensive, flexible streaming service with specific content offerings tailored to various audience segments.