Digital Transformation Consulting
Accenture
Full Credential Description
NBCUniversal faced the challenge of launching its premium streaming service, Peacock, within a tight 15-month timeframe, requiring rapid integration of talent, data, and infrastructure to ensure a successful launch. To address these complex issues, NBCUniversal partnered with Accenture to accelerate development and scaling of Peacock, leveraging tailored technology solutions and expertise to meet aggressive deployment timelines. As a result, Peacock became the fastest-growing streaming platform in the U.S. for two consecutive years, gaining nearly 34 million paid subscribers. The platform successfully hosted the NFL AFC Wild Card game in January 2024, which attracted 32 million live viewers and marked the biggest live-streamed event in U.S. history. Additionally, NBCU expanded its global streaming infrastructure across three continents and 80 countries, offering a vast content catalog that includes theatrical blockbusters, original series, popular NBC and Bravo shows, and over 8,000 hours of live sports, effectively positioning Peacock as a comprehensive entertainment platform with significant international reach.